A watching pattern that has been expanding in the arena of internet video over the past five to six years began to gather momentum and ground prior to the breakout of the Covid-19 virus.
This practise is known as “binge watching.” As a direct and immediate outcome of the pandemic, the intensity of the trend toward growing viewership has increased to a greater extent.
This pattern can be followed all the way back to the beginning, to the time when individuals started watching movies online for the very first time.
The number of individuals utilising over-the-top (OTT) platforms has increased dramatically, and the industry as a whole is now worth several billion dollars and continues to grow at a rate that is ten times faster than it did the previous year.
However, the lockdown orders that have been issued by governments in many parts of the world have brought attention to the act of piracy, which has also developed at a quick rate.
This is the case because of the rapid development of both of these phenomena. The proliferation of the internet around the world is to blame for this situation.
It is projected that by the year 2020, when all of this content will be available on authorised networks, websites that house illegal movies will have garnered billions of views from consumers.
This is due to the fact that all of this content will have been made available on authorised networks.
In addition, websites are just one of the many different ways that one can receive content that has been obtained illegally and are among the many various ways that one can obtain content that has been unlawfully downloaded.
Furthermore, there are a great many additional options there to be taken advantage of.
During this time period, production studios and over-the-top (OTT) platforms increased the amount of digital rights management (DRM) software that they utilised in order to improve their level of compliance with legal obligations. This was done in order to improve their level of security and protect their intellectual property.
This was done in order to increase the likelihood that they would be successful in what it was that they were attempting to do.
Together, they are responsible for the payment of millions of dollars to secure the security of the information transmission that is protected by DRM protected content.
A recent study came to the conclusion that the pay-TV and OTT industries could be looking at possible global revenue losses of up to 67 billion USD by the year 2023 if an effective anti-piracy system is not put into place by that time.
These losses could be attributed to illegal downloading as well as the sharing of content between users. The proprietors of the websites and mobile applications who distribute pirated content also make billions of dollars in advertising income from those platforms.
As a direct consequence of this turn of events, the bottom lines of legitimate operators of over-the-top (OTT) service providers will take a significant hit.
Over-the-top (OTT) platforms have the ability to make use of a method known as digital rights management (DRM), which is a procedure that can assist users in encrypting content and authenticating their identities prior to decrypting the content so that it can be played once more.
This technology can also be utilised by OTT platforms in order to assist users with encrypting content that they upload to the site. In spite of this fact, pirates continue to be successful when it comes to stealing premium video content.
Content that has been illegally downloaded from the internet. The technology known as video watermarking, which is also known as forensic watermarking technology, is utilised by content owners in order to track down video pirates after their recordings have been illegally distributed online.
Another name for this technology is forensic watermarking technology. This technology is also known by its other name, which is Video watermarking technology.
In some communities, you may also hear this technique referred to as video forensic watermarking technology. Metadata that is unique to the viewing session, user, or device on which the movie is being viewed is inserted into each frame of a video using a watermarking tool, which is typically used in conjunction with a multi-DRM tool.
Watermarking tools are referred to as digital rights management (DRM) tools. A digital rights management tool is another name for this type of software application (DRM tool).
With the use of this metadata, it is possible to ascertain not only who is viewing the video but also the place from which they are doing it.
It is possible to track and monitor exactly who is watching the movie as well as the place from where they are doing so with the help of this metadata, which can be used to do so.
Additionally, this metadata can be utilised to determine the identity of the individual viewing the movie.
In the case that a leak occurs, the multi-DRM/watermarking provider will conduct a search on the internet for unauthorised copies, extract watermark information from clips, and then compare it to a database of watermarks that was established at the same time that the watermark was installed.
The process of removing the watermark gives the owners of the content the information they need to take legal action against the person who was responsible for leaking the original file to the piracy ecosystem.
This information can be obtained by the owners of the content when they remove the watermark.